Suwanee-Movie Tavern at Horizon Village premiers an appealing date night option, livening up the Gwinnett entertainment scene with its clever dining and cinematic pairing.
Celebrating the grand opening of its second Atlanta location in early May, Movie Tavern is building on a highly successful business model, and in doing so, is helping to revitalize an established, well-populated section of Gwinnett County.
“Adults and families love to eat and go to the movies,” says Movie Tavern CEO John Hersker. “The Suwanee-Movie Tavern at Horizon Village gives them both experiences combined into one.”
A former Duluth resident, Hersker is very familiar with Gwinnett and feels the community is eager to experience this innovative approach to dinner and a movie. His team has spent the last 18 months in extensive market research, site selection and construction, and has now hired 85 percent of the planned 200-person workforce for this sixteenth national location.
Movie Tavern guests can view first-run movies while enjoying all the perks of a casual fare restaurant. This 1,000-seat theater features nine screens using digital projection and sound with 3D capability, luxurious stadium seating with individual tabletops, and access to an extensive menu and a bar in the lobby.
Forget the concession stand lines and stale popcorn. Servers take orders at your seat and will deliver adult beverages or food prepared by the theater’s experienced restaurant staff. If you simply want to relax at the bar and order good food, there is no cover charge. Your paid admission is your ticket to see a movie.
“Suwanee is loving Movie Tavern, with 1,400 Facebook fans in the first 10 days and growing fast,” says Mark Mulcahy, Movie Tavern’s vice president of marketing. “A lot of locals are coming just to enjoy the bar and have lunch.”
Movie Tavern renovated the former Publix Super Market site in the Horizon Village retail complex on Lawrenceville Suwanee Rd., reclaiming this vacant big box space. As the new anchor, Movie Tavern promises to attract a lot of people, seven days a week.
“The proximity to Interstate 85 and at a busy intersection, this location provided us a great opportunity while affording us the space needed to execute the Movie Tavern model,” explains Hersker. “Suwanee-Horizon Village is the next generation Movie Tavern, taking our concept to a new level.”
The company already has a loyal following at its Tucker location. “Because the community embraced us so quickly at Northlake Festival Movie Tavern, that’s the reason we chose to expand to here,” Hersker continues. “We’ve been successful in every market we’ve entered due to the universal appeal of this unique combination.” Hersker reveals that Movie Tavern is eyeing future expansion in the metro Atlanta market for a potential six additional locations.
Movie Tavern is an entertainment destination and draws customers willing to come from 20-30 minutes away to combine these two popular past times. The new Horizon Village facility is also an ideal venue for corporate events or private parties, offering full audiovisual support, special meeting rooms and access to an auditorium and private bar area.
Movie Tavern employs a larger than traditional restaurant and wait staff working from an extensive kitchen and is able to accommodate meals for its vast audiences. The lobby bar offers patrons a full selection of beer, wine and liquor and also serves some local brews.
Hersker relays a story from a new patron, a lady who told him that because her husband can get a burger and beer, he’s now willing to accompany her to the movies again after years of refusing to go.
Movie Tavern is also family-friendly and enforces its policy of adult accompaniment for anyone under 17-years-old. Promoting a variety of theme-oriented showings, Hersker feels there is something for everyone.
“This summer, Movie Tavern brings you Retro Cinema Blockbusters,” Hersker adds, “A chance to once again experience a favorite movie on the big screen or introduce your children to a classic movie.” With competitive food and box office prices, a range of special viewing promotions and a loyalty program, Suwanee-Movie Tavern at Horizon Village is investing in its new home, ready to become an integral part of the Gwinnett community.
Voicing his support for this new business, Lawrenceville resident Harvey Wooten says, “They just opened and I am already planning on living there.”
To learn more visit www.movietavern.com.