Listening to a disgruntled customer can often times seem like hearing fingernails scratching a chalkboard. You flinch and cringe in anticipation of the fallout – they trash your product, service or how your company handles customer issues. And thanks to social media, it’s not long before these unhappy souls have trumpeted their dislike far and wide. But have you ever considered they just might be doing you a favor?
Customer complaints highlight areas of vulnerability. No, you don’t have to agree with their methods, isn’t it worth finding out if there is a genuine grievance driving their angst?
Silence, on the other hand, is more deadly because you may never know what caused your loyal customer to walk away. When you take stock of your customer activity and examine customer lists, what always jumps out are those clients you haven’t seen or heard from in a while. That’s a red flag that the relationship derailed somewhere along the track, but you didn’t realize it.









