Freshwater Curated Goods

Founded in 2017 by sisters Brianne and Danielle, Freshwater Curated Goods is Augusta’s coastal-inspired boutique and design studio. What began as a creative outlet has grown into a women-owned brand with a global following – offering thoughtfully designed accessories, apparel, gifts, and home goods for locals, travelers, and water lovers alike.

Our signature style blends a timeless nautical aesthetic with playful details, making each product feel both elevated and fun. From our vintage-inspired motel keychains to our customizable bag charms and coastal apparel, every piece is designed to celebrate life by the water.

In September 2024, we opened our brand-new flagship store on Broad Street in downtown Augusta. At over eight times the size of our original shop, the new location (nicknamed “Augusta’s Beach Shop”) features a curated mix of Freshwater’s handcrafted line alongside apparel, jewelry, stationery, pet and baby gifts, and home décor. With immersive shopping experiences like our “Bag Charm Bar” and community-focused events, the store has quickly become a must-visit destination for locals and travelers alike.

As a small-batch maker with over 2,600 wholesale partners across the country – including iconic retailers like L.L.Bean and the Boston Red Sox, Freshwater remains deeply rooted in Augusta, proud to bring a splash of coastal charm to Georgia’s Garden City.