Funnel Cake Frenzy!
When you think of summer, what desserts come to mind? Do you think of warm and toasty s'mores, or sweet cotton candy? Maybe you love a good ice cream cone? Another great summer dessert choice is funnel cake!
Funnel cake equivalents have been all over the world for a very long time. It's a simple dessert, fried batter with the toppings of your choice. In the United States, the funnel style pour is what gives the dessert it's name. The funnel cake we know was likely brought from German Immigrants, The Pennsylvania Dutch.
Restaurants are jumping onto the funnel cake frenzy. Zaxby's, one of our favorite chicken finger chains, just launched Funnel Cakes with powdered sugar and caramel sauce for dipping. Starting at $3.49, the snackable, dunkable, delicious dessert is available at participating locations for a limited time only.
"We've been blown away by the response to our Funnel Cakes and caramel sauce," said Patrick Schwing, Zaxby's chief marketing and strategy officer. "Guests are ordering our tender, crispy Chicken Fingerz with their Funnel Cakes and creating a sweet, savory combo reminiscent of the Southern staple chicken and waffles."
Zaxby's classic Funnel Cake has a light, fluffy batter that is served golden brown, topped with powdered sugar and paired with a creamy caramel sauce. The first-time menu item is already exceeding expectations, driving incremental sales and increasing check averages. To kick off the craze, Zaxby's plans to share a sweet and salty menu hack on its TikTok channel for National Fried Chicken Day, July 6. The brand is encouraging fans to find inspiration and create their own salty-sweet delights.
In addition to introducing Funnel Cakes, Zaxby's recently brought back fan-favorite Southwest Zalad. The summer salad brings together fire-roasted corn, crunchy tortilla strips, freshly sliced Roma tomatoes and Cheddar Jack cheese nestled on crisp mixed greens, topped with Zaxby's grilled or hand-breaded chicken and is served with Zaxby's own Southwest Ranch dressing.
