Help Your Small Business Surge on Social with These Tried-and-True Tips!
Are you a small business trying to grow your Instagram page? You aren’t alone. As a local business, you may see slow growth on Instagram as it can be tough to build truly engaging content these days.
The good news is, we can help! We interviewed the Norcross-based Smith & Company Real Estate team to find out how they build their Instagram page. Chrissy Rice, their Director of Marketing, chatted about how they keep their ‘Gram fun, engaging and interesting.
Consistency is Key
Stay consistent with your social media posts on all platforms, so your fans repeatedly see what you’re doing! Repetition is key, so posting at least once a day is a good goal. You can use a tool like Buffer to schedule out your posts in advance. It’s free and easy to use.
Be Human in Your Posts
Be sure to throw in a personal photo of yourself once in a while when making posts for social media. The fans want to see the faces behind the magic, not just the magic.
The team at Smith and Company threw a raffle to win a Yeti cooler for Christmas. With over 100 views and tons of entries, this post was a success. (And, some lucky gal got a Yeti!)
PRO TIP: Add in some fun emojis or memes. It’s fun to make people smile and not be on-brand every single post.
Post Relatable Content
Make your post worth reading. Keep your audience interested. How? Try giving a little sneak peek of something coming up but make them stay tuned to see the rest! That way they remember to look out for it. And they capture it on Instagram!
Wrapping Up: Tips for Local Businesses on Instagram
We hope this article helped you to learn a few tactics to grow your business page on Instagram. To recap, be consistent, relatable, and human! And remember to have a little fun with your posts. Taking the time to make it personable can pay off if you keep at it.
So, next time you post on Instagram, be sure to let your business’s personality and unique brand shine through. Good luck, and happy ‘Gramming!
