Tastes Like A Dream

Coca-Cola Creation drops its newest flavor, Dreamworld, the fourth and final flavor of 2022. The newest flavor has “playfully vibrant flavor notes that evoke the boundless creativity of the human imagination to the unmistakable taste of Coca-Cola,” according to the Atlanta-based beverage company. 

So it tastes like day dreams? It tastes like technicolor? It tastes like rainbows and neon lights? The flavor is most reminiscent of candy and fruit, but with a fizzy edge to it. It’s really not a flavor you can easily put your finger on. 

“Coca-Cola Dreamworld taps into Gen Z’s passion for the infinite potential of the mind by exploring what a dream tastes like,” said Alessandra Cascino, Creative & Shopper Program Director, Coca-Cola North America Operating Unit. “Like the Coca-Cola Creations that came before it, Dreamworld plays with the unexpected and will no doubt provoke discovery and debate among consumers… which we welcome.” 

The drinking experience is interactive, too. Fans can scan any Dreamworld package on their mobile phone to access Coca-Cola® Creations Hub, where they can enjoy an Augmented Reality (AR) music experience created in collaboration with Tomorrowland; download an exclusive Dreamworld-inspired digital fashion collection for the metaverse via a partnership with DRESSX and more. 

“Starlight illuminated the idea of escapism and the infinite, out-of-this-world possibilities of space,” said Chase Abraham, Senior Creative Strategy Manager, Coca-Cola North America Operating Unit. “Dreamworld flips this script by inviting fans to look inward at the infinite possibilities of the mind.”

Want to experience a trip to the inner workings of your mind, but on a sugar-free diet? Don’t worry, Dreamworld comes in zero too. 

SOURCE: Coca-Cola Press Release