With Homeownership is Popping, Your Homebuying Dreams are Within Reach!
Homeownership is a major life milestone, incredibly fulfilling and an amazing opportunity toward building financial freedom. But the steps toward homeownership can be daunting, complicated and confusing. Especially these days, it can seem completely out of reach and many don’t know where to begin. That’s why you need a strong, knowledgeable advocate to walk you through every step of the process and ensure that you’re getting the most bang for your buck.
A love for helping people reach their financial goals and teaching them the ins and outs of homeownership is what inspired licensed mortgage broker Shiba Robinson to join the mortgage industry 18 years ago. With an undergraduate degree in business administration, master’s in human resource management and background in finance, Robinson is passionate about combining her expertise to help people fulfill their dreams.
That’s why she started her own brokerage, Homeownership is Popping Mortgage Co., where she and her experienced staff of six help homebuyers across Georgia, Florida and Tennessee. Robinson and her team are dedicated to making the loan process timely and efficient while providing exceptional, friendly service. Especially for first-time or inexperienced homebuyers, the Morrow-based Homeownership is Popping team is committed to explaining every step of the process in detail and easing nerves to make the experience as stress-free as possible.
“I try to establish a rapport and a relationship with my clients first off—everyone’s nervous when they first call me,” Robinson says. “I do a lot of listening and listen to key points and learn what makes them nervous. And then I try to fully explain everything in layman’s terms to where they understand it. I invite everyone down to my office so that we can meet face-to-face and they can get comfortable and see that I’m a real person. I’m very visible on social media so they can see I’m funny, I make mistakes, I have great days, I have bad days, I have a family of my own, I’m a mom. So, I just try to be very relatable to the common person and take that fear out of it.
“Because I deal with people with all aspects of credit—the highs up to 850, down to the lows, and I treat everybody the same way. So, I just always like to hold their hand and tell them ‘Hey, it might be an emotional rollercoaster, but I’m going to be right there with you.’”
Homeownership is Popping offers a variety of accessible services for everyone from homebuying novices to seasoned investors.
“We offer purchase of residential properties or refinances to first-time homebuyers, second-time, third-time and investors,” Robinson says. “We have a collection of different programs. I’m a broker, so I’m sort of like the middleman between the borrower and the mortgage lender. I’m able to shop for the best program, interest rate and terms without having to be bound to just one set of guidelines. I’m sort of like Instacart or Amazon almost—I’m a marketplace to help you get the best mortgage loan out there.”
Robinson also hopes to dispel myths about the homebuying process and help people realize the potential to build financial freedom that homeownership brings.
“A lot of people say homeownership isn’t for everyone, but I disagree, because you’ve got to live somewhere first off, and second, by owning your own home, although you’re still paying for it, you’re building equity—with every dollar you put in, you’re putting some in the bank,” she says. “When you rent, that dollar goes straight into the landlord’s pocket and at the end of your lease term, you have nothing but memories and a smaller bank account from when you just made the landlord rich. When you own, you’re making yourself rich. You’re investing in a piece of real estate that can do nothing but appreciate in value. So, at the end of the year, you can look at your equity and see, ‘I put $10,000 in and I have $12,000 worth of equity over that year.’
“When you get ready and sell, you actually make money. You pay off the loan that you owe, and then you have excess after that. So, it’s just a way for you to build financial freedom. Real estate rules the world right now, and everyone’s trying to get a piece of the American Dream. And this is the way to get it: by buying real estate and holding it instead of waiting to buy real estate.”
Homeownership is Popping is proud to be a female-owned and minority-owned business, especially in the mortgage industry.
“To be able to come up and ‘roll with the big dogs’ so to say, to see someone that looks like me look up to me or allow me to help them purchase their home, it makes me feel even more proud,” Robinson says. “There are a couple of female-owned mortgage companies or brokerages that have popped up and I’m proud to see each and every one of them.”
Homeownership is Popping Mortgage Co. is available to assist in Georgia, Florida and Tennessee and specializes in closing loans quickly and efficiently, often in under 21 days. No matter your starting point, experience or financial goals, Shiba Robinson and her dedicated team are ready to help you start on the path toward achieving your homebuying dreams!
Learn more and get in touch with Homeownership is Popping Mortgage Co.!
1590 Adamson Parkway, Suite 120
Morrow, GA 30260
NMLS #770627
Company #2022967
